What is dear?
dear is first-ever apparel line launched by comedic actress and Hollywood "it" girl Amanda Bynes, to be sold exclusively at Steve & Barry's stores nationwide beginning August 16th. Every piece in the line is priced at $19.98 or less.
Can you describe the collection?
The dear brand delivers the cost-conscious values of Steve & Barry's to a new demographic by catering to a younger woman who wants to be stylish on a budget.

The dear collection will offer more than 120 pieces of clothing including denim jeans, casual pants, dresses, fitted polos, and graphic hoodies at launch. 28 accessory styles including shoes, hats, bags, belts and over 70 pieces of jewelry are also included in the collection. Outerwear including down vests and jackets will also be introduced.
Why did Amanda Bynes choose to partner with Steve & Barry's?
Amanda decided to partner with Steve & Barry's after learning of the company's philosophy - to offer high quality merchandise at the lowest prices possible, while helping change the mindset that people have to spend a lot for great clothes.

It's an important message for teens to know that they don't need to spend a fortune on clothes to look great and have the confidence that goes along with that.

The items in the dear collection were created so girls can shop for a whole wardrobe - with plenty of pieces to mix and match - and still have money left to go and show off their cute new looks.
How are you able to make the dear merchandise so inexpensive?
Steve & Barry's has revolutionized retailing by eliminating costs from every aspect of the business, including marketing, production, store operations and corporate expenses. For example, the company relies on word of mouth marketing vs. traditional advertising, analyzes the smallest details such as how to pack a truck to the most efficient ways possible, sources in non-traditional regions of the world, and eliminates luxuries other businesses take for granted.
Where is the merchandise in the dear line produced?
We have manufacturing relationships with vendors all over the world, including the U.S., Canada, Mexico, Africa, China and other regions.
What are your policies in regards to fair labor policies?
We have a very strict policy Foreign Sourcing Policy. More importantly, firmly embedded in our history and culture is a deep commitment to legal compliance and ethical business practices.
Where does the dear name come from?
The dear collection reflects Amanda's personal sense of style and comfort - casual, fun items of clothing every girl will love to live in. Amanda created pieces for girls to hold Ôdear' for years to come.
How will dear be merchandised in Steve & Barry's stores?
dear will be merchandised in a store-within-store environment featuring specially designed fixtures, signage packages, and plasma monitors running segments of a video documentary on Amanda's vision for the line.
Is there a dear website?
More information about the Dear and Steve & Barry's brands is available online at www.steveandbarrys.com and www.dearbyamanda.com.
Do you have a catalog or online ordering of dear merchandise?
In order to provide the best service possible, Steve & Barry's is devoting all resources to the continued improvement of our retail stores. We currently do not have a catalog or online ordering available. You can purchase gift cards on our website.
Do you accept phone/mail orders for dear merchandise?
Due to overwhelming demand, we are not able to process phone/mail orders at this time. Additionally, we do not currently offer a means of between-store transfers. Please call or visit your local Steve & Barry's to check their current product availability.